This was part of a campaign that was started to place iOS driven kiosks in-stores around the US (and eventually globally) that would allow in-store patrons to browse information about the products they were interested in, including finish options, specifications of the product, and general details (including reviews).  The UI compositions were given in multiple options, from product-centric pages to the general workflow of the interface.  The examples above were part of a series of options and themes that could have been used.