Gibson Area G

Logo Design

Area G is a division of Gibson that was specifically created for research and development.  The CEO tasked the Marketing Department to create a logo that represented the department but had a look and feel similar to “Area-51”, and could be used on multiple media including business cards, letterhead and branding on products and campaigns.  One of these images is the composition file of choice examples that were delivered to the CEO, the other is the black/white versions of the final chosen product based on artistic direction.

Final Logo Design

The final logo design used by the R&D Team.

Design Idea Array

A series of potential design ideas for Area G.