A collection of various campaign elements for the rollout of the new 2017 Gibson USA product line.
![](https://sushibox.net/wp-content/uploads/2024/01/gibsonapp_008_listentodiscover-150x150-1.jpg)
Gibson and Tronical (partners in the G FORCE) tasked me to come up with a UX and UI that would take into account their concept functionality.
![](https://sushibox.net/wp-content/uploads/2024/01/allaccess_icon.jpg)
There was a new social media channel called “All Access” that required logo development.
![](https://sushibox.net/wp-content/uploads/2024/01/ads_icon.jpg)
A random offering of various print advertisements I’ve done, most of which were either for magazines or other trade marketing materials.
![](https://sushibox.net/wp-content/uploads/2024/01/press_icon.jpg)
The Gibson Press Site needed a redesign and workflow overhaul. This covered both, as it condensed content and took a more minimal approach in design to make it easier to use.