2017 Gibson USA Campaign

Overhaul for the new 2017 Gibson USA Launch
This is a collection of various campaign elements for the rollout of the new 2017 Gibson USA product line.  It contains a handful of print ad ideas, a simple mobile banner, a homepage re-design, a brand landing page re-design, and a product page re-design.  As I gather more created assets for the campaign I’ll continue to update this repository.  On full-sized comps that have currently sensitive information on them (such as marketing specifics that have yet to be released to the public, or pricing on every model) I’ve blurred out said info while leaving a few examples for reference.  The blurred image will be replaced with a clear one once the 2017 campaign has officially gone public.
Ad Materials

A collection of advertisement concepts that could be used both digitally and in print.

Homepage Re-Design

A re-design of the main Gibson website home page.

Product Page Re-Design

A complete overhaul re-design of a standard product page.

Landing Page Re-Design

A newly proposed landing page for the entire 2017 product lineup.

Simple Mobile Assets

Concepts for simple mobile banner assets.