For Gibson, 2013 was “The Year of Les Paul”. This microsite accompanied the campaign for Gibson USA, as well as helped direct the overall look and feel of the campaign in other marketing channels.
Full page ad for the program of the 35th Reunion Harvard University Saturday Night Gala to represent sponsorship.
Gear Geek was created for social media channels, specifically for a youtube series, that would focus on professionals and amateurs reviewing music gear.
The Gibson G FORCE microsite is for the campaign revolving around the launch and sustain of the robot-tuning device on several evolutions of Gibson guitars.
An interactive iOS device driven kiosk that would allow in-store patrons to learn more about the products that they were interested in.