With the creation of the Gibson Memory Cable, there was a need for a packaging design that would also act as a general look and feel for the corresponding marketing materials.
Over time Gibson refreshes the look and feel of different sections of their page. These are various concept re-designs for the Gibson Lessons page.
For Gibson, 2013 was “The Year of Les Paul”. This microsite accompanied the campaign for Gibson USA, as well as helped direct the overall look and feel of the campaign in other marketing channels.
Full page ad for the program of the 35th Reunion Harvard University Saturday Night Gala to represent sponsorship.
Gear Geek was created for social media channels, specifically for a youtube series, that would focus on professionals and amateurs reviewing music gear.