Gibson was part of an initiative of Amazon’s to bring more traffic to brands on their site by having landing pages they would call “Store Fronts” that could be a sort of brand identification page.  This would also allow people to see featured inventory, navigate the various product categories that brand might have, even see brand focused marketing (like a video featuring the brand, or product).  This the comp based off the wireframe that was proposed by Amazon as a sort of layout flow.  The original comp is both in it’s full form, and broken apart above for close inspection.