Developed a visual identity/brand for Song House, a Nashville-based creative studio led by a local entertainer producing collaborative content with emerging songwriters and artists. The brand was designed to reflect both the grassroots energy of the music community and the structured, media-savvy approach of the studio’s artist development model. Through a social engagement strategy, the studio gauges audience response to each artist’s content, ultimately selecting one standout creator to receive full production and release support at no cost, while offering continued opportunities to all participating talent.