Designed a brandmark for Lokwe Strategies, a financial consulting firm founded by a South Pacific client who sought to reflect island heritage through a relaxed yet professional identity. Drawing on the Marshallese language, the name served as both a cultural anchor and a warm point of brand connection. The visual design balanced geometric structure with organic flow, integrating the firm’s name and initials within a subtle shape to evoke stability without rigidity. The final palette explored gradients of blue, orange, and purple, capturing both oceanic tones and sunset warmth to reinforce the firm’s approachable, island-inspired ethos.